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Thompson / Strickland CASES is the softcover cases component of this marketing-leading strategic management package. With this edition,the text portion now contains the best coverage of the resource-based view of the firm,keeping up Thompson/Strickland's Strategic Management commitment to currentness in thought,excellence in package,and reliability overall.
Achat du livre
Cases in strategic management, Alonzo J. Strickland, Arthur A. Thompson
- Langue
- Année de publication
- 1995
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- (souple)
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