A/B Testing

Auteurs

• Collectif d'auteurs

Paramètres

• 202 pages
• 8 heures de lecture

• Affaires et économie
• Art / Culture
• Commerce et vente
• Design
• Nonfiction

En savoir plus sur le livre

"A/B testing is the simpleidea of showing seveal diferent versions of a web page to live traffic, and then measuring the effect each version has on visitors. using A/B testing, companies can improve the effectiveness of their marketing and user experience ansd, in doing so, can sometimes double or triple their conversion rates. ..."--Back cover

Achat du livre

• Année de publication: 2013
• Reliure: (rigide)