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Focusing on the transformative potential of user data, this book reveals how businesses can harness insights to better understand customer behavior and preferences across various industries, including retail, e-commerce, entertainment, and healthcare. It emphasizes the ability to personalize offerings and enhance customer satisfaction. Additionally, the text addresses ethical issues surrounding data collection, user privacy, and trust-building strategies, providing readers with a well-rounded perspective on leveraging user data responsibly for industry innovation.
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The Power of User Data: Unlocking Insights and Personalization Across Industries, Jemison
- Langue
- Année de publication
- 2024
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- (souple)
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