Content Marketing in the 21st century

Is Coca Cola pioneering modern marketing with its new "no labels" campaign?

Auteurs

• Lisa Wiechert

Paramètres

• Affaires et économie

En savoir plus sur le livre

Focusing on Coca Cola's "No Labels" marketing campaign, this seminar paper examines the significance of content marketing in relation to contemporary events. It analyzes the effectiveness of the campaign and explores whether other companies can replicate its success. The insights provided aim to enhance understanding of strategic marketing practices within the business economics field.

Achat du livre

• Année de publication: 2017
• Reliure: (souple)