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Effective pricing and revenue management are crucial for creating a successful service business model that covers costs and generates profit. This book provides insights into developing strategies that align with the value proposition, ensuring a meaningful value exchange. As the fourth volume in the Winning in Service Markets Series by Jochen Wirtz, it combines academic research with practical applications, showcasing best practices and current trends in services marketing and management globally.
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PRICING SERVICES AND REVENUE MANAGEMENT, Jochen Wirtz
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- Année de publication
- 2017
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