Web Site Measurement Hacks

Auteurs

• Eric T. Peterson

Paramètres

• 430 pages
• 16 heures de lecture

• Informatique & Internet
• Nonfiction

En savoir plus sur le livre

Helps organizations and individual operators in making the most of their Web investment by providing tools, techniques, and strategies for measuring their site's overall effectiveness. Providing the definitions of commonly-used terms, this book teaches how to gather crucial marketing data, how to drive potential customers to action, and more.

Achat du livre

• Année de publication: 2005
• Reliure: (souple)