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The book explores the profound transformation in consumer behavior driven by digital technology and media. It examines how these advancements have reshaped purchasing decisions, brand interactions, and overall consumer engagement. Through analysis and case studies, it highlights the implications for businesses seeking to adapt to this new landscape, emphasizing the need for innovative strategies to connect with the modern consumer effectively.
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Think More Analogue, Be More Digital _ Second Edition, James Harris
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- Année de publication
- 2015
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