The Power of an Internal Franchise: How Your Business Will Prosper When Employees Act Like Owners

Auteurs

• Martin O'Neill

Paramètres

• 222 pages
• 8 heures de lecture

• Affaires et économie
• Commerce et vente
• Leadership

En savoir plus sur le livre

Focusing on organizational alignment and culture, the book explores how a clear understanding of business purpose can transform employees into owners. It emphasizes that success hinges on mobilizing people around a shared strategy rather than just offering a great product. The internal franchise model is presented as a means to balance processes with people, empowering leaders to enhance customer value. With practical tools, strategies, and endorsements from over twenty experts, it guides readers in fostering an ownership culture and distributing the benefits of ownership across the organization.

Achat du livre

• Année de publication: 2009
• Reliure: (rigide)