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Dale Pollak highlights the urgent challenges facing the retail automotive industry, emphasizing inefficiencies and a lack of transparency that threaten its future. He proposes a shift towards a customer-focused, digitally driven sales process, alongside better inventory management and the elimination of factory bonuses. Pollak encourages dealers to adapt to changing consumer preferences, including the rise of ride-sharing and self-driving cars. By fostering meaningful customer connections, he believes dealers can create a more profitable and sustainable automotive landscape.
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Like I See It: Obstacles and Opportunities Shaping the Future of Retail Automotive, Dale Pollak
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- Année de publication
- 2017
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