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The paper explores the rising demand for sustainable fashion in response to the fashion industry's detrimental effects on the environment and society. It examines how sustainable fashion consumption is shaped by conscious consumer choices, personal values, beliefs, and attitudes. Additionally, it highlights the role of personality traits in influencing consumer behavior and decision-making within the context of sustainable fashion.
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The Role of Personality in Influencing Consumer Choices in the Sustainable Fashion Industry, anonym
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- 2024
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