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Focusing on the crucial role of information in business, this text provides a comprehensive guide to capturing, storing, processing, and utilizing information effectively. It delves into information management's impact on decision-making, supported by practical examples from various fields such as marketing and personnel training. Enhanced with case studies, exercises, and further reading suggestions, the book aims to simplify this complex topic for students, particularly those in CIPD programs. Its accessible style and structured learning features enhance student engagement and understanding.
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Managing Information and Statistics, Frances Bee, Roland Bee
- Langue
- Année de publication
- 2005
- product-detail.submit-box.info.binding
- (souple)
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