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Focusing on the operations management aspect of event planning, this book offers a comprehensive introduction tailored for event planners and venue providers. It integrates traditional operations management topics with a practical, hands-on approach, emphasizing the importance of addressing diverse stakeholder needs. By adopting a holistic perspective, it equips event managers with the necessary strategies to effectively balance various operational challenges and enhance customer satisfaction.
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Management of Event Operations, Julia Tum, Philippa Norton
- Langue
- Année de publication
- 2005
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- (souple)
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