Marketing Destinations and Venues. For Conferences, Conventions and Business Events

Auteurs

• Rob Davidson
• Tony Rogers

Paramètres

• Marketing et relations publiques
• Events management series

En savoir plus sur le livre

Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing* Strategic marketing planning, ROI and strategy evaluation* Destination and venue selling strategies* Future challenges, opportunities and supply-side developments

Achat du livre

• Année de publication: 2006
• Reliure: (souple)