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Focusing on corporate leaders from the past two centuries, the book examines how their strong social missions were integral to their business success. Geoffrey Jones analyzes the motivations and character of fourteen influential figures, contrasting their profound social and environmental commitments with the more superficial corporate social responsibility seen in contemporary practices. The exploration highlights the importance of genuine ethical engagement in business.
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Deeply Responsible Business, Geoffrey Jones
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- Année de publication
- 2023
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