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Services Management: The New Paradigm in Hospitality challenges managers in the hospitality industry and students of hospitality management to perceive hospitality management not as managing and selling of goods but instead as managing and selling services and personal experiences. Central to this book is the theme of creating and maintaining long-term loyal relationships with customers and, in general, understanding that personal relationships are at the heart of hospitality service.
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Studyguide for Services Management, Collectif d'auteurs
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- Année de publication
- 2012
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