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Focusing on relationship management in the banking sector, this book offers valuable insights for researchers and practitioners. It emphasizes the significance of service quality, customer satisfaction, trust, commitment, and loyalty in developing effective CRM strategies. Aimed at academicians, professionals, students, and policymakers, it serves as a comprehensive resource for enhancing relationship management practices within the financial industry.
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Relationship Marketing Strategies in Banking Sector, Jaskaran Singh Dhillon
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- Année de publication
- 2012
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