Why Advertising Fails

And How to Make Yours Succeed

Auteurs

• Dan S. Kennedy

Paramètres

• 224 pages
• 8 heures de lecture

• Ancienne publicité

En savoir plus sur le livre

The book offers insights from top marketers, highlighting common pitfalls in copywriting and messaging. It emphasizes the importance of a compelling Big Idea for campaigns and provides strategies for cultivating a dedicated audience to streamline advertising efforts.

Achat du livre

• Année de publication: 2021
• Reliure: (souple)