Le livre est actuellement en rupture de stock
Paramètres
- 216pages
- 8 heures de lecture
En savoir plus sur le livre
The book delves into the evolution of lifestyle marketing from the 1960s to the 1990s, illustrating how marketers shifted focus from class identity linked to material possessions to a person's attitudes and behaviors. It highlights key cultural figures such as the 1950s rebel, the 1960s hippie, the 1980s white suburban hip-hop fan, and the 1990s poverty chic, showcasing how these identities influenced marketing strategies and consumer culture throughout the decades.
Achat du livre
Class Acts: Young Men and the Rise of Lifestyle, Mary Rizzo
- Langue
- Année de publication
- 2015
- product-detail.submit-box.info.binding
- (rigide)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Personne n'a encore évalué .