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Focusing on the challenges faced by service industries with fluctuating demand, this volume emphasizes the importance of optimizing productive capacity. It provides managers with strategies to align demand and capacity effectively, benefiting both customers and business profitability. As part of the Winning in Service Markets Series, this book combines academic research with practical insights, showcasing best practices and current trends in services marketing and management globally.
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BALANCING CAPACITY AND DEMAND IN SERVICE OPERATIONS, Jochen Wirtz
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- Année de publication
- 2017
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