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Focusing on the critical role of human resources in service excellence, this book emphasizes the importance of effective recruitment, training, and retention strategies. It highlights how organizations can achieve economic benefits by investing in their employees to foster satisfaction and loyalty. As part of the Winning in Service Markets Series by Jochen Wirtz, this volume combines academic research with practical insights, offering best practices and trends in services marketing and management for industry professionals.
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MANAGING PEOPLE FOR SERVICE ADVANTAGE, Jochen Wirtz
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- Année de publication
- 2017
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