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Bangkok is one of the most mysterious and exciting cities on the planet - and in this plugged-in Asian metropolis are underlining stories that offer unique marketing lessons. SAME Marketing Basics from the Streets of Bangkok is not a typical basics book with charts, graphs, and yawns. This is an on-boarding ride to the magic of marketing weaved through an Asian darling city. Learn the classic 4Ps while visiting an impressive bespoke tailor, a delicious but inconspicuous dessert shop, a world famous tattoo artist in the land where tattoos take on a spiritual meaning, and a lucrative second hand watch market, all while sipping a Singha and surviving a tuk tuk. Note from Proceeds from the sale of this book will fund the Chenoa and Michael K. Lyons Scholarship for the Sons and Daughters of Law Enforcement.
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Same, Same. Marketing Basics From The Streets of Bangkok, Machael K. Lyons
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- Année de publication
- 2014
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