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This modern and practical presentation of sales management aimed at four year schools integrates selling and sales management with marketing management to better place the sales management function within the marketing organization. The second edition includes new material on ethics and international as well as expanded coverage of personal selling. "Day-on-the-job" Profiles of sales people and sales managers give students a feel for day-to-day sales activity.
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Professional sales management, Alan J. Bush, Joseph F. Hair, Ronald E. Anderson
- Langue
- Année de publication
- 1992
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- (rigide)
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- Titre
- Professional sales management
- Langue
- Anglais
- Auteurs
- Alan J. Bush, Joseph F. Hair, Ronald E. Anderson
- Éditeur
- McGraw-Hill
- Publié
- 1992
- Format
- rigide
- Pages
- 653
- ISBN10
- 0070016860
- ISBN13
- 9780070016866
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 3 sur 5
- Description
- This modern and practical presentation of sales management aimed at four year schools integrates selling and sales management with marketing management to better place the sales management function within the marketing organization. The second edition includes new material on ethics and international as well as expanded coverage of personal selling. "Day-on-the-job" Profiles of sales people and sales managers give students a feel for day-to-day sales activity.