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In their book Winning Behavior, Terry Bacon and David Pugh showed how great companies outperform good ones through ''behavioral differentiation' The Behavioral Advantage broadens the concept, applying behavioral differentiation to the business-to-business arena.
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The behavioral advantage : what the smartest, most successful companies do differently to win in the B2B arena, David G (David George) Pugh, Terry R. Bacon
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- Année de publication
- 2004
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