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""For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign competition, Global Brand Strategy provides not only a robust framework for analyzing the complexities, but also much fresh and original thinking. For students of international business and marketing, it will aid their understanding of our multi-cultural world and help them to discard any ethnocentric thinking."" -- placebrands.net
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Global Brand Strategy, Sicco Van Gelder
- Langue
- Année de publication
- 2005
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- (souple)
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- Titre
- Global Brand Strategy
- Sous-titre
- Unlocking Branding Potential Across Countries, Cultures & Markets
- Langue
- Anglais
- Auteurs
- Sicco Van Gelder
- Éditeur
- Kogan Page
- Publié
- 2005
- Format
- souple
- ISBN10
- 074944469X
- ISBN13
- 9780749444693
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion
- Évaluation
- 2,8 sur 5
- Description
- ""For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign competition, Global Brand Strategy provides not only a robust framework for analyzing the complexities, but also much fresh and original thinking. For students of international business and marketing, it will aid their understanding of our multi-cultural world and help them to discard any ethnocentric thinking."" -- placebrands.net