Global Brand Strategy

Unlocking Branding Potential Across Countries, Cultures & Markets

Auteurs

• Sicco Van Gelder

Paramètres

• Affaires et économie

En savoir plus sur le livre

""For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign competition, Global Brand Strategy provides not only a robust framework for analyzing the complexities, but also much fresh and original thinking. For students of international business and marketing, it will aid their understanding of our multi-cultural world and help them to discard any ethnocentric thinking."" -- placebrands.net

Achat du livre

• Année de publication: 2005
• Reliure: (souple)