You, Inc. : the art of selling yourself

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As founder of Beckwith Advertising and Marketing, Harry Beckwith learned early on in his career that no matter what product is being sold, the most important component of the sale is you. And in YOU, INC. Beckwith teams up with Christine Clifford (motivational speaker and former top sales executive) and they expand on this fundamental premise of selling, providing wonderful tidbits, anecdotes, and advice through his well-known home-spun writing style. The authors offer doses of humor and practical knowledge to anyone who wants to learn how to "seal the deal" and thrive in business.

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You, Inc. : the art of selling yourself, Harry Beckwith, Christine K. Clifford

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Année de publication: 2007
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Titre: You, Inc. : the art of selling yourself
Langue: Anglais
Auteurs: Harry Beckwith, Christine K. Clifford
Éditeur: Business Plus
Publié: 2007
Format: souple
ISBN10: 0446695815
ISBN13: 9780446695817
Mots clés: Nonfiction, Affaires et économie, Psychologie, Motivation et développement personnel, Commerce et vente, Leadership
Évaluation: 3,9 sur 5
Description: As founder of Beckwith Advertising and Marketing, Harry Beckwith learned early on in his career that no matter what product is being sold, the most important component of the sale is you. And in YOU, INC. Beckwith teams up with Christine Clifford (motivational speaker and former top sales executive) and they expand on this fundamental premise of selling, providing wonderful tidbits, anecdotes, and advice through his well-known home-spun writing style. The authors offer doses of humor and practical knowledge to anyone who wants to learn how to "seal the deal" and thrive in business.