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People worldwide are more connected than ever to products, issues, and individuals in their lives. This book highlights how individuals can express their real identities and utilize social filters online to engage with their surroundings. It is essential reading for CEOs and executives aiming to grasp Facebook's significance and take necessary actions to remain competitive. The shift from the World Wide Web of information to the World Wide Web of people emphasizes the transformative power of social networks in how we live and work. These platforms present vast opportunities for businesses to enhance customer relationships across various functions, including sales, marketing, and product development. The author systematically outlines the business potential of social networking, drawing from her experience as a leading thought leader in the field and creator of the first business application on Facebook. Through case studies and practical guidance, she helps individuals and organizations leverage social networks to improve customer engagement and drive sales. The book identifies key opportunities for sourcing new business, targeting marketing efforts, and engaging customers throughout the innovation cycle. It includes a detailed action plan for success in this new era, addressing challenges like privacy and brand representation while previewing emerging trends. With a practical 60-day action plan, it serves companies of all si
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The Facebook Era, Clara Chungwai Shih, Marc Benioff
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- Année de publication
- 2009
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