Communication research measures : a sourcebook

Auteurs

• Rebecca B. Rubin
• Philip Palmgreen
• Howard E. Sypher

Paramètres

• 400 pages
• 14 heures de lecture

• Manuels
• Manuels universitaires
• Nonfiction
• Sciences sociales
• Thèmes psychologiques

En savoir plus sur le livre

An essential sourcebook, this volume provides complete reviews of currently useful communication scales, indexes, and other measures in four important communication contexts: interpersonal, mass, organizational, and instructional. It presents the scales in their entirety, instructions for administration and scoring, and information in validity and reliability. For hands-on practicality, the measures are ordered alphabetically by title.

Achat du livre

• Année de publication: 1994
• Reliure: (rigide)