How to Write a Good Advertisement

A Short Course in Copywriting

Auteurs

• Victor O. Schwab

Paramètres

• 246 pages
• 9 heures de lecture

• Affaires et économie
• Commerce et vente
• Manuels et guides
• Motivation et développement personnel
• Nonfiction

En savoir plus sur le livre

Effective marketing relies on impactful words to capture attention and inspire action. Many individuals struggle with copywriting, a skill that blends creativity and salesmanship. Victor O. Schwab, a renowned marketing expert, offers insights from his extensive career, including his role in transforming Dale Carnegie's bestseller into a phenomenon. His expertise provides valuable lessons for anyone looking to enhance their copywriting skills and achieve greater success in advertising and promotion.

Achat du livre

• Année de publication: 2013
• Reliure: (rigide)