Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind

Auteurs

• Bernd H. Schmitt

Paramètres

• 192 pages
• 7 heures de lecture

• Affaires et économie
• Commerce et vente
• Gestion

En savoir plus sur le livre

In "Big Think Strategy," Schmitt empowers business leaders to embrace bold strategies for innovation. He provides tools to overcome narrow-mindedness and risk aversion, drawing on diverse examples from companies like Apple and IBM. Through insights on creativity and leadership, this book offers practical ideas to ensure lasting market relevance.

Achat du livre

• Année de publication: 2007
• Reliure: (rigide)