Bernard Shaw and Modern Advertising

Prophet Motives

Auteurs

• Christopher Wixson

Paramètres

• 181 pages
• 7 heures de lecture

• À propos de la littérature
• Art / Culture
• Autres manuels scolaires
• Manuels
• Théâtre

En savoir plus sur le livre

This book explores how Bernard Shaw's involvement in promotional campaigns shaped his public persona, 'G.B.S.', through innovative marketing strategies. It highlights the intersection of literature, politics, and advertising, analyzing how Shaw's self-promotion influenced modern advertising and celebrity marketing techniques.

Achat du livre

• Année de publication: 2018
• Reliure: (rigide)