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"Provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group."--Provided by publisher.
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Sport Business Analytics, C. Keith Harrison, Scott Bukstein
- Langue
- Année de publication
- 2017
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- (rigide)
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- Titre
- Sport Business Analytics
- Langue
- Anglais
- Auteurs
- C. Keith Harrison, Scott Bukstein
- Éditeur
- CRC Press
- Publié
- 2017
- Format
- rigide
- Pages
- 236
- ISBN10
- 1498761267
- ISBN13
- 9781498761260
- Séries
- Mots clés
- Nonfiction, Sport, Sport & Activités de plein air
- Évaluation
- 5 sur 5
- Description
- "Provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group."--Provided by publisher.