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This is the first textbook to explain how the big data revolution is having a profound influence across the sport industry, and to show how sport business professionals can use analytical techniques to improve their professional practice. While other books on sports analytics have focused almost exclusively on player performance data, this book shows how analytics can be applied in every functional area of sport business.
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Sport Analytics, Gil Fried, Ceyda Mumcu
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- Année de publication
- 2017
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