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The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. They include best practices of multinational corporations, non-governmental organizations and governmental agencies around the world.
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Public Relations Case Studies from Around the World, Peter Lang Publishing Inc
- Langue
- Année de publication
- 2014
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Public Relations Case Studies from Around the World
- Langue
- Anglais
- Auteurs
- Peter Lang Publishing Inc
- Éditeur
- Peter Lang
- Publié
- 2014
- Format
- souple
- Pages
- 351
- ISBN10
- 1433123460
- ISBN13
- 9781433123467
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion
- Évaluation
- 5 sur 5
- Description
- The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. They include best practices of multinational corporations, non-governmental organizations and governmental agencies around the world.