Data mining techniques in CRM

Auteurs

• Konstantinos Tsiptsis
• Antonios Chorianopoulos

Paramètres

• 357 pages
• 13 heures de lecture

• Affaires et économie
• Commerce et vente
• Nonfiction

En savoir plus sur le livre

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.

Achat du livre

• Année de publication: 2009
• Reliure: (rigide)