Exactement cet exemplaire ira dans le panier
Data mining techniques in CRM
Évaluation du livre
En savoir plus sur le livre
This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.
Achat du livre
Data mining techniques in CRM, Konstantinos Tsiptsis, Antonios Chorianopoulos
- Langue
- Année de publication
- 2009
- Reliure
- (rigide),
- État du livre
- Bon
- Prix
- 13,99 €
Modes de paiement
Il manque plus que ton avis ici.
- Titre
- Data mining techniques in CRM
- Langue
- Anglais
- Éditeur
- John Wiley & Sons Inc
- Publié
- 2009
- Format
- rigide
- Pages
- 357
- ISBN10
- 0470743972
- ISBN13
- 9780470743973
- Séries
- Mots clés
- Commerce
- Évaluation
- 3,8 sur 5
- Description
- This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.