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Customer Loyalty

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Providing Customer Loyalty model, this edition includes business-to-business examples that seek to help suppliers shore up loyalty in their distribution chain. It discusses the increase in loyalty when companies use multiple channels of distribution.

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Customer Loyalty, Jill Griffin

Langue
Année de publication
2002
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Titre
Customer Loyalty
Langue
Anglais
Publié
2002
Format
souple
Pages
272
ISBN10
0787963887
ISBN13
9780787963880
Séries
Évaluation
5 sur 5
Description
Providing Customer Loyalty model, this edition includes business-to-business examples that seek to help suppliers shore up loyalty in their distribution chain. It discusses the increase in loyalty when companies use multiple channels of distribution.