Shopping For Identity

Auteurs

• Marilyn Halter

Paramètres

• 256 pages
• 9 heures de lecture

• Affaires et économie
• Commerce et vente
• Histoire
• Nonfiction
• Sciences sociales

En savoir plus sur le livre

An incisive analysis of the interaction between culture and commerce in the multiethnic marketplace describes the business and marketing implications of the move away from assimiliation to an interest in ethnic identity and explains how businesses develop strategies to sell products and values to all. Reprint. 10,000 first printing.

Achat du livre

• Année de publication: 2002
• Reliure: (souple)