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Focusing on the challenges of the pre-owned automotive marketplace, Dale Pollak provides insight for dealers to adapt to increased competition from online shopping. He critiques traditional used car practices and introduces innovative strategies that can transform unprofitable departments into successful ones. Emphasizing the need for savvy, investment-oriented management, Pollak highlights the urgency for dealers to evolve in a demanding market that offers little room for error.
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Velocity, Dale Pollak
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- Année de publication
- 2008
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