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How do executives and managers set the right price? Underpinned by research and real-life anecdotes, this title addresses this question, offering guidelines any company - whether a multi-national conglomerate, a small business, or even a non-profit can follow to create a comprehensive pricing strategy for any product and service.
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The 1% Windfall, Rosemary Varley, Mohammed Rafiq
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- Année de publication
- 2010
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