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The 1% Windfall

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How do executives and managers set the right price? Underpinned by research and real-life anecdotes, this title addresses this question, offering guidelines any company - whether a multi-national conglomerate, a small business, or even a non-profit can follow to create a comprehensive pricing strategy for any product and service.

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The 1% Windfall, Rosemary Varley, Mohammed Rafiq

Langue
Année de publication
2010
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Titre
The 1% Windfall
Langue
Anglais
Publié
2010
Format
rigide
Pages
224
ISBN10
0061684325
ISBN13
9780061684326
Séries
Évaluation
3,95 sur 5
Description
How do executives and managers set the right price? Underpinned by research and real-life anecdotes, this title addresses this question, offering guidelines any company - whether a multi-national conglomerate, a small business, or even a non-profit can follow to create a comprehensive pricing strategy for any product and service.