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More than simply a comprehensive collection of brand success stories, this text will also help businesses and students to easily identify the factors behind these successes, and to place them into a broader business and social context.
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Brand royalty : how the world's top 100 brands thrive & survive, Matt Haig
- Langue
- Année de publication
- 2006
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- (souple)
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- Titre
- Brand royalty : how the world's top 100 brands thrive & survive
- Langue
- Anglais
- Auteurs
- Matt Haig
- Éditeur
- Kogan Page
- Publié
- 2006
- Format
- souple
- Pages
- 329
- ISBN10
- 0749448261
- ISBN13
- 9780749448264
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 3,55 sur 5
- Description
- More than simply a comprehensive collection of brand success stories, this text will also help businesses and students to easily identify the factors behind these successes, and to place them into a broader business and social context.