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Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion of how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences.
Achat du livre
Mass communication research methods, Collectif d'auteurs
- Langue
- Année de publication
- 1998
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- (souple)
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- Titre
- Mass communication research methods
- Langue
- Anglais
- Auteurs
- Collectif d'auteurs
- Éditeur
- Macmillan
- Publié
- 1998
- Format
- souple
- ISBN10
- 033361710x
- ISBN13
- 9780333617106
- Séries
- Mots clés
- Nonfiction
- Évaluation
- 4 sur 5
- Description
- Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion of how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences.





