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Mass communication research methods

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Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion of how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences.

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Mass communication research methods, Collectif d'auteurs

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Année de publication
1998
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Titre
Mass communication research methods
Langue
Anglais
Éditeur
Macmillan
Publié
1998
Format
souple
ISBN10
033361710x
ISBN13
9780333617106
Séries
Mots clés
Nonfiction
Évaluation
4 sur 5
Description
Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion of how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences.