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The author, a specialist in marketing law for 40 years, provides a complete analysis of basic advertising law and FTC guidelines along with a thorough examination of the most important regulations.
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Direct marketing and the law : what managers need to know, Arthur Winston
- Langue
- Année de publication
- 1993
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Très bon
- Prix
- 2,49 €
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- Titre
- Direct marketing and the law : what managers need to know
- Langue
- Anglais
- Auteurs
- Arthur Winston
- Éditeur
- Wiley
- Publié
- 1993
- Format
- souple
- ISBN10
- 0471519936
- ISBN13
- 9780471519935
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Marketing et relations publiques
- Description
- The author, a specialist in marketing law for 40 years, provides a complete analysis of basic advertising law and FTC guidelines along with a thorough examination of the most important regulations.