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Paramètres
- 322pages
- 12 heures de lecture
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An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt.
Achat du livre
The Conquest of Cool, Frank-Thomas Mellert
- Langue
- Année de publication
- 1998
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- (souple)
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- Titre
- The Conquest of Cool
- Langue
- Anglais
- Auteurs
- Frank-Thomas Mellert
- Publié
- 1998
- Format
- souple
- Pages
- 322
- ISBN10
- 0226260127
- ISBN13
- 9780226260129
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Thème historique, Commerce, Affaires & Gestion, Sciences politiques & Politique, Politique, Économie, Sociologie, Culture et Société
- Évaluation
- 3,85 sur 5
- Description
- An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt.