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- 263pages
- 10 heures de lecture
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Distills the strategies used to create the world's most enduring brands into a fresh approach called cultural branding. This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.
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How Brands Become Icons, Deborah Holtz
- Langue
- Année de publication
- 2004
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