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Distills the strategies used to create the world's most enduring brands into a fresh approach called cultural branding. This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.
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How Brands Become Icons, Deborah Holtz
- Langue
- Année de publication
- 2004
- product-detail.submit-box.info.binding
- (rigide)
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- Titre
- How Brands Become Icons
- Langue
- Anglais
- Auteurs
- Deborah Holtz
- Éditeur
- Conta Gromberg Communication
- Publié
- 2004
- Format
- rigide
- Pages
- 263
- ISBN10
- 1578517745
- ISBN13
- 9781578517749
- Séries
- Mots clés
- Nonfiction, Art / Culture, Commerce, Affaires & Gestion, Design, Marketing & Ventes, Culture et Société, Études postuniversitaires
- Évaluation
- 3,8 sur 5
- Description
- Distills the strategies used to create the world's most enduring brands into a fresh approach called cultural branding. This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.