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The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.
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The Adweek Copywriting Handbook, Joseph Sugarman
- Langue
- Année de publication
- 2006
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- The Adweek Copywriting Handbook
- Langue
- Anglais
- Auteurs
- Joseph Sugarman
- Éditeur
- John Wiley And Sons Ltd
- Publié
- 2006
- Format
- souple
- ISBN10
- 0470051248
- ISBN13
- 9780470051245
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Commerce, Affaires & Gestion, Thèmes psychologiques, Manuels et guides, Psychologie, Marketing & Ventes, Écriture, Communication
- Évaluation
- 4,1 sur 5
- Description
- The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.