What's Your Story? Storytelling to Move Markets, Audiences, People, and Brands (paperback)

Auteurs

• Ryan Mathews
• Watts Wacker

Paramètres

• Affaires et économie
• Commerce et vente
• Nonfiction

En savoir plus sur le livre

"Use storytelling to gain powerful competitive advantage in today's increasingly skeptical marketplace. Leverage the incredible power of storytelling in marketing, sales, investor relations, recruitment, change management, and more ; indispensable techniques for every CxO, entrepreneur, and marketing, sales and communications executive."--Publisher.

Achat du livre

• Année de publication: 2007
• Reliure: (souple)