Exactement cet exemplaire ira dans le panier
En savoir plus sur le livre
Introduces the fundamentals of marketing communications to non-business students. This book teaches students how marketing organisations successfully move from product concept through to successful brand and the tools used to make brands as strong as they can be. It shows how these tools are used to develop successful marketing communications.
Achat du livre
The Fundamentals of Marketing, Russell Edwards
- Langue
- Année de publication
- 2009
- Reliure
- (souple),
- État du livre
- Bon
- Prix
- 6,59 €
Modes de paiement
3,5
Très bien !
16 Évaluations
Il manque plus que ton avis ici.
- Titre
- The Fundamentals of Marketing
- Langue
- Anglais
- Auteurs
- Russell Edwards
- Éditeur
- Bloomsbury Publishing PLC
- Publié
- 2009
- Format
- souple
- Pages
- 191
- ISBN10
- 2940373728
- ISBN13
- 9782940373727
- Séries
- Mots clés
- Commerce
- Évaluation
- 3,45 sur 5
- Description
- Introduces the fundamentals of marketing communications to non-business students. This book teaches students how marketing organisations successfully move from product concept through to successful brand and the tools used to make brands as strong as they can be. It shows how these tools are used to develop successful marketing communications.