Advanced Brand Management - Managing Brands in a Changing World (Second Edition)

Auteurs

• Paul Temporal

Paramètres

• 350 pages
• 13 heures de lecture

• Affaires et économie
• Commerce et vente
• Gestion

En savoir plus sur le livre

The most indispensable and practical book on brand management ever! One of the world's leading brand experts Paul Temporal provides a complete guide on developing and managing sophisticated strategies that will ensure sustainable brand value.

Achat du livre

• Année de publication: 2009
• Reliure: (rigide)