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This text emphasizes the view that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media has in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.
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Introduction to mass communication : media literacy and culture, Stanley J. Baran
- Langue
- Année de publication
- 2001
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- (souple)
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- Titre
- Introduction to mass communication : media literacy and culture
- Langue
- Anglais
- Auteurs
- Stanley J. Baran
- Éditeur
- Mayfield
- Publié
- 2001
- Format
- souple
- Pages
- 519
- ISBN10
- 0767419251
- ISBN13
- 9780767419253
- Séries
- Mots clés
- Nonfiction, Manuels, L'école
- Évaluation
- 3,5 sur 5
- Description
- This text emphasizes the view that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media has in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.