Introduction to mass communication : media literacy and culture

Auteurs

• Stanley J. Baran

Paramètres

• 519 pages
• 19 heures de lecture

• L'école
• Manuels
• Nonfiction

En savoir plus sur le livre

This text emphasizes the view that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media has in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.

Achat du livre

• Année de publication: 2001
• Reliure: (souple)