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- 326pages
- 12 heures de lecture
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The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.
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101 Design Methods, Vijay Kumar
- Langue
- Année de publication
- 2012
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- 101 Design Methods
- Langue
- Anglais
- Auteurs
- Vijay Kumar
- Éditeur
- John Wiley & Sons Inc
- Publié
- 2012
- Format
- souple
- Pages
- 326
- ISBN10
- 1118083466
- ISBN13
- 9781118083468
- Séries
- Mots clés
- Nonfiction, Art / Culture, Sciences sociales, Commerce, Affaires & Gestion, Thèmes psychologiques, Manuels et guides, Psychologie, Design, Marketing & Ventes, Gestion & Ressources humaines, Communication
- Évaluation
- 4,05 sur 5
- Description
- The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.