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Reverse Innovation

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Offers an important step for companies looking to derive long-term value from emerging markets. This book also offers a glimpse at strategies from some of the world's leading companies - from EMC and Deere & Company, to P&G; and Logitech.

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Reverse Innovation, Vijay Govindarajan, Chris Trimble

Langue
Année de publication
2012
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Titre
Reverse Innovation
Langue
Anglais
Publié
2012
Format
rigide
Pages
256
ISBN10
1422157644
ISBN13
9781422157640
Séries
Évaluation
3,85 sur 5
Description
Offers an important step for companies looking to derive long-term value from emerging markets. This book also offers a glimpse at strategies from some of the world's leading companies - from EMC and Deere & Company, to P&G; and Logitech.